WP Estelle
WordPress Developer · Business Systems

I build WordPress sites that do more than look good.

I design modern WordPress experiences and build practical business systems with custom PHP, MySQL, JavaScript, role-based access, dashboards, and workflow automation.

Custom WordPress development Responsive UI/UX CRM & workflow systems
Selected work

Three projects, three different WordPress problems.

I use WordPress as both a publishing platform and an application framework — from polished front-end experiences to custom operational systems.

ABC Écoles homepage
Project 01 · Custom WordPress CRM

ABC Écoles — Public Website & Role-Based CRM

A complete WordPress solution combining a modern public-facing website with a custom internal CRM for managing students, applications, documents, payments, commissions, and admission workflows.

After login, authorized users access different interfaces and functionality according to their role, while public visitors only see the public website.

WordPress PHP MySQL Custom Plugin Role-Based Access CRM Workflow Automation
ABC Écoles management dashboard
Inside the CRM · Management Access

Role-Based Management Dashboard

The dashboard shown here is part of the private CRM and is available only to authorized management users after login. It is not accessible from the public website.

Management can monitor student volume, pending cases, conversion rates, student status distribution and agent performance, while also managing selected business settings directly from the front-end.

Management Dashboard Role-Based Access Dynamic Data Conversion Metrics Agent Performance Front-End Administration
Go Academy homepage
Project 02 · Learning Platform

Go Academy — Online Go Learning Platform

A WordPress-based online Go school with course content, appointments, online lessons, payment flows, and room for interactive Go-board learning tools.

WordPress Courses Appointments PayPal Responsive Design
Go Academy Pay Online page
Payments & booking

Dynamic lesson selection and online payment

Students can enter their information, select a lesson package, choose the number of lessons, see the total automatically, and pay using PayPal, Pay Later, debit card, or credit card.

Dynamic Form Pricing Logic PayPal Integration Online Checkout
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Project 03 · Interactive Education

Français Facile — Interactive French Learning

A modern French-learning website for Chinese-speaking beginners, combining structured lessons, responsive UI, pronunciation audio, normal and slow listening modes, dialogues, and interactive exercises.

WordPress HTML/CSS JavaScript Audio Interactive Lessons UI/UX
What I work with

WordPress plus the code behind it.

I am comfortable working across design, front-end implementation, custom WordPress logic, data structure, troubleshooting, and workflow improvement.

WordPress Development

Custom plugins, shortcodes, hooks, filters, role-based interfaces, Astra customization, and maintenance.

Front-End

HTML5, CSS3, responsive layouts, JavaScript interactions, accessible UI, audio and interactive learning experiences.

Business Systems

CRUD workflows, MySQL data structures, dashboards, payments, application tracking, permissions, and operational logic.

Automation & Integration

Google Sheets, Apps Script, APIs, data imports/exports, CRM workflows, and practical process automation.

How I work

From business need to working system.

My focus is not just writing code. I first understand what users need to do, then shape the interface, data, and workflow around that process.

1

Understand

Clarify the business process, users, permissions, and real operational problem.

2

Structure

Design the page flow, data structure, roles, and system behavior before adding complexity.

3

Build

Implement the UI and WordPress logic with maintainable, scoped code and practical integrations.

4

Test & refine

Debug theme/plugin conflicts, test user flows, improve responsiveness, and polish the final experience.

Looking for a WordPress developer who understands business workflows?

Available for WordPress development, website improvements, CRM/integration work, and custom business systems.